Discuss Communities - Online Community Management Topics

Ways of Content Marketing

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Most effective way is manual blog outreach, You can add also unique contents and story to reputed websites like hubpages, ezinearticles, mystory, articlebase etc. Because backlinks (Does not matter nofollow or do follow) from these websites will give you benefits for sure.
I feel like social media is important.

Consistency is your marketing efforts, on social or off social, is also important.

Consistency is creating fresh content that people enjoy is also ideal.