How many keyword do you use?

[Shawn Gossman]

How many keywords do you use on you web pages?

I try to place keywords strategically:

1. Headers (h1 and at least 1-2 h2)
2. Intro paragraph (2 times, once at beginning, one at end)
3. Once every 2 to 3 paragraphs after
4. In the first image alt tag

That's what I do and it seems to work well for me.

The trick is making sure the keyword fits and blends in without looking awkward.

 

[dojo]

Title, meta description, URL. These are the main ones.
Image file name, alt tags.
First 100 words, ideally. H1 is usually same with the main title. H2s should have keyword or combinations. People Also Ask / FAQ help as well.

Internal linking should be keyword rich.

See what top rankers are doing, understand why they're being rewarded, mimic their success. track keyword progress, rinse and repeat.

 

[Shawn Gossman]

Title, meta description, URL. These are the main ones.
Image file name, alt tags.
First 100 words, ideally. H1 is usually same with the main title. H2s should have keyword or combinations. People Also Ask / FAQ help as well.

Internal linking should be keyword rich.

See what top rankers are doing, understand why they're being rewarded, mimic their success. track keyword progress, rinse and repeat.

That is very good and sound advice.

My strategy is working well. I'm on the first page of Google for every keyword I want to rank for (at least for one of my projects)

My biggest thing is content though. I create a lot of content. I usually write 2,000 to 12,000 words in an article but very unique and rich quality.

 

[dojo]

The new trend is to write to "match" top rankers (content lenght and intention: transactional keywords, informational etc.). So, if the top 3 rankers have 3K words in their content, you will not rank too soon with 500 words. If they rank low word-count content, then it's clear that not length is rewarded. Maybe they do have more authority (topical as well), maybe stronger backlinks etc. If the keywords is not horribly competitive, good content and on-page work should get you to rank easily.

 

[Shawn Gossman]

The new trend is to write to "match" top rankers (content lenght and intention: transactional keywords, informational etc.). So, if the top 3 rankers have 3K words in their content, you will not rank too soon with 500 words. If they rank low word-count content, then it's clear that not length is rewarded. Maybe they do have more authority (topical as well), maybe stronger backlinks etc. If the keywords is not horribly competitive, good content and on-page work should get you to rank easily.

Exactly.
It took me about 5 years of content creation to finally get page one SERPs for a very competitive keyword associated with my niche. My competition was the federal government for that matter.