Discuss Communities - Online Community Management Topics

Developing a brand identity for your online community

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Shawn Gossman

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Staff member
Forum Admin
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Jun 17, 2022
How do you create a unique and memorable brand that resonates with your target audience?

How do you identify your brand and show others how they can identify it?
I'd say that it is best to find a brand that fits your passion and personality. One that allows your project to follow its content/service goals, but allowing you to add in that personal touch to make it feel like yours.
When we created Promotion Future, the brand was one of our first goals to get completed. We actually chose some colors in the beginning of what we thought would look good for the look of the site, until we tried to use them and immediately changed course. I love the new colors and even though at times it's difficult to build graphics with those colors, it's very modern looking.

Being on brand means giving a visual presence that your customers/members get used to seeing. It comforts them and they know immediately that any graphics will relate to your site.