Heard an awesome podcast on Marketing Against the Grain podcast this morning.
listen.hubspot.com
It features Christopher Lockhead , who promotes category creation.
It was really interesting and I think it could apply to forum owners who want to be different in such a "dying market".
How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about category creation: what does the rise of influencers/individual brands mean for category creation...
listen.hubspot.com
It features Christopher Lockhead , who promotes category creation.
It was really interesting and I think it could apply to forum owners who want to be different in such a "dying market".